A club for the do-ers, and go-getters

A 30 day reading challenge for people who are serious about personal growth. This month, we're tackling Extreme Ownership together.

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The problem

You can’t learn to ride a bike by reading a book. The same applies to personal growth. 

Yes, you have to read. But you also need to consistently apply the lessons learned.

And that’s the hard part - consistently taking action and keeping yourself disciplined when life gets in the way (which it WILL do).

We struggled with this for years, and we want to make sure you don't have to.


Our mission

Our goal is simple and ambitious at the same time - we want to help you make significant progress in your own self improvement journey.

We believe that when you start reading AND applying the principles from Extreme Ownership, your life will get better.

We also believe that by working together with like-minded accountability partners, you'll be most likely to get started and to stick with it since you'll have the daily accountability and camaraderie you need.

What Extreme Ownership means

The 30 day personal growth challenge

Like-minded people.

Working together.

Getting better. Faster.

How it works

1. Get accountability

When you join the club, you'll get paired up with a tribe (a small group of like-minded people) who are also committed to read the book, Extreme Ownership. Just like you!

2. Work together

You'll be part of a 30 day challenge with your own dedicated accountability group whose goal is to help each other take action and read / apply lessons from Extreme Ownership.

3. Get better. Faster.

When you have like-minded people on your side, who are all working towards the same goal, you'll get a daily dose of accountability and camaraderie. This helps you make significantly more progress than trying to do it alone.

Not for the weak or lazy

We filter out the bullshitters, those who talk-the-talk but don't walk-the-walk, trolls, and other negative people.

This means you'll be surrounded with a positive and encouraging community of like-minded people who want to get better and are willing to put in the work to make it happen.

Wtf...it's not free? That's correct. It costs $5 to join.


This weeds out people who aren't serious and committed. Trust us...these people aren't going to be good accountability partners for you.

With that said, if you join (and participate) but feel anything less than 100% satisfied, we have a money back guarantee. No questions asked.

The best investment. Guaranteed.

What are you waiting for?

"The idea isn’t going to execute itself…You have to do and do it now.” 


– Jocko Willink

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